Thank you for taking part in this Brand Perception survey for Rush Nutrition

Please state your full name

The questions are designed to get you thinking about the brand and describing it as if it were a person.

You will be shown a series of adjectives and descriptions and be asked to rate how well these resonate with your view of the brand. Please note, this is not a timed exercise and there are no right or wrong answers, although on average, it should take between 10 and 20 minutes to complete. It is important to answer the questions truthfully and go with your gut instinct if you are unsure about a particular adjective or question.

Please rate the following adjective as follows.

If you consider the brand to be Thoughtful, that is, showing consideration for the needs of other people, select a number to show your agreement. If, however, you think that the brand is not Thoughtful, select a number to show your disagreement.

Idealist

Visions, possibilities and perfection

Groomed

Well presented, an emphasis on appearance

Self Confident

Being sure of yourself, showing value and assurance in your worth

Factual

Truth, set in reality, something that can be shown to be true

Dominant

High levels of power, control or influence

Artistic

Appreciative of art or beauty, showing imagination and skill

Observant

Quick to notice, showing quick and keen perception

Well Mannered

Polite, courteous, socially correct in behavior

Goal Oriented

Focused on an outcome, seeking achievements

Enthusiastic

Showing great excitement and a very keen interest

Inventor

The creation of something new, unique or revolutionary

Anxious

Feeling or showing worry, nervousness, or unease about something with an uncertain outcome.

Expressive

Effectively conveying thought or feeling.

Visionary

A vivid imagination, foresight, thoughts of the future, idealistic

Confident

Sure of success, certainty, boldness

Adventurous

Willing to take risks or to try out new methods, ideas, or experiences

Lively

Full of life and energy

Futurist

An interest in future events and future possibilities

Aesthetic

Concerned with beauty or the appreciation of beauty

Sprightly

Lively, full of spirit and vitality

Passionate

Having or expressing strong emotions

Risk Taker

Willing to do things that involve danger or risk in order to achieve a goal

Analytical

Logical thinking, reasoning, dividing into fundamental parts

Cuddly

To hug tenderly, to snuggle, to hold fondly in the arms

Forecasting

An interest in opinions, estimates and predictions about the future

Efficient

Working effectively with a minimum of waste, expense, or unnecessary effort

Harmonious

A feeling of peace, balance and being at ease

Radical

Dramatic change, revolutionary ideas, extreme approaches

Shrewd

Awareness, a sense of the practical and intelligence

Practical

Something useful, something tangible, something with a purpose

Non-Conformist

Not following socially acceptable or approved behavior

Artisan

Artistic, a personal touch, a skilled craftsman

Affectionate

Readily feeling or showing fondness or tenderness.

Perceptive

Excellent understanding, an accurate assessment of something

Researcher

Careful study, discovering things, assessing large amounts of information

Ambitious

A strong desire for success or achievement

Specialized

A deep understanding of a subject

New Interpretation

A new view, opinion or perspective on something

Economic

Efficient, minimizing waste, using the least amount of time or resources

In Good Taste

Refined and considered social or artistic standards

Original

Something fresh and new, a departure from previous practice or the status quo

Commercial

Emphasizing sales and profits

Experimental

Trying and testing new ideas, a search for the new or innovative

Strong Willed

Strength, determination, resolute and perseverance

Decisive

Successful decision making, speed of thought

Distressed

Suffering from extreme anxiety, sorrow, or pain

Vivacious

Full of energy, an outgoing nature, animation and spirit

Technical

Specialized skills and understanding, in depth analysis, subject matter expertise

Intimate

Very personal, a quiet atmosphere

Hospitable

Cordiality and generosity, an agreeable nature

Problem Solver

Able to solve difficult situations with reasoning and logic

Lovable

Strong feelings and strong emotions of affection

Lucid

Expressed clearly, consistently and logically

Intellectual

Deep thoughts, very intelligent, requiring the use of the mind

Disturbed

Having had the normal pattern or functioning disrupted

Considerate

Showing concern for the feelings and rights of others

Bothered

Concerned about something.

Modest

Having a humble opinion of yourself, being understated

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